The research engine behind EMBI℠

Baselines every search. Every new run shows what changed over time.

GlobalInsight.ai reads human-expressed public discourse, ranks what people are actually concerned about, and records each run as a timestamped baseline. Run it again months later and Global Drift℠ shows what rose, what faded, and what is new.

The engine isn't sold directly. Organizations access it through EMBI℠ and Crisis Logic.

See it working on EMBI →Find your path

How it works

Four steps, repeated for as long as you're tracking a topic.

One-off research is a single picture. GlobalInsight keeps every run, so each new one has something to compare against.

Gather

Collects public online conversations about a topic.

Rank

Groups what people are expressing into distinct insights and scores each by strength and frequency.

Record

Saves the ranked result as a timestamped baseline, with source quotes and links kept for traceability.

Compare

Global Drift℠ measures each later run against the baseline: what rose, what faded, what’s new.

Global Drift℠ · how it reads

Same question. Two runs. What changed is the story.

Illustrative example — topic: semiconductor manufacturing. A baseline run, then the same question run again. In practice the follow-up comes weeks or months later.

Baseline runRun 1

#1Toxic chemical handling and disposal: contamination and worker-health risk90

#2Legacy fab sites: Superfund contamination and long-term community health86

Both have since dropped out of the top ranks.

Follow-up runRun 2

#1Manufacturing is hard to understand without visual explanation new87

#2Little visibility into the equipment supply chain new80

#3Corporate spokespeople use vague language that hides technical detail new74

Scores are relative signal strength within each run (0–100). All figures are illustrative.

Overall opportunity score

64 → 72

Up 8 points between runs (illustrative)

Top 3 movers

Difficulty74 → 62−12

Demand78 → 86+8

Pain severity90 → 84−6

For difficulty, lower is better: the problem became easier to address.

Between runs, the leading concerns moved from harm to understanding and transparency. The overall opportunity rose from 64 to 72: demand grew while the problem became easier to act on. A single report from either run would have told only half the story.

AI agents can write you a report.
They can't give you a track record.

History

No one can go back and gather what people were saying last spring. Every recorded run widens that lead.

Consistency

The same method on every run is what makes “this moved” meaningful rather than noise.

Traceability

Ranked insights keep their source quotes and links, so findings can be checked, not just trusted.

Accountability

A named vendor, documented methods, and licensing terms that institutions can put on a purchase order.

How the data is sourced

Real voices in. Clear, ranked findings delivered.

Human-expressed inputThe signal is what real people say in public discourse, not panels or prompts.

Nothing fabricatedThe underlying signal is never fabricated or synthetic.

AI-assisted analysisAI groups, ranks, and summarizes; the method is applied the same way every run.

Informs judgmentNot a statistically representative survey, scientific poll, or official finding.

Where organizations use it

See it on your own topic

Request a sample Drift briefing.

No waiting weeks for a second run. Tell us your sector and we'll send a finished before-and-after briefing on a topic we already track, so you can see exactly what you'd receive.

Prefer email? aleassear@crisislogic.com

Two recorded runs on the same question, using the same method.
Rank movement: what rose, what faded, and what is new.
Opportunity scores before and after, with a short plain-language summary.